Nana Darkoa is a writer, content creator, educator and aspiring international relations consultant. She wanted a unique identifier that represents what she stands for as a creative and assertive person in her fields of interest. This personal brand logo would be used on her content, print material and complimentary card.
To brainstorm, I reflected on the qualities of Nana Darkoa that set her apart from others. It was an interesting challenge coming up with symbols, colour and typography that illustrated her personal traits and professional aspirations – calm and encouraging yet strong, brilliant and vibrant, caring and assertive. Being my first personal branding project, I didn’t really know where to start from.
Art & Symbols: These were some ideas for symbols I sketched for starters – vines, crowns, curves, I didn’t really have a goal in mind.
Typography options that I felt represented the green and orange personality energy mix that Nana Darkoa aligns to.
Colour palettes I played around with:
Some logo options (a little too many): These were the options I showed to the client, Nana Darkoa, while cringing through the wait for a response.
Nana Darkoa’s Choice
My personal favourite is the minimalist logo with the symbol with four tiles and this was her favourite option and final choice too!
Logo Art: It has two symbols diagonally opposite of each other: sunshine in an orange square – unapologetically happy with a radiant effect and a crown in a green square – a calm, encouraging and friendly royal. The two remaining squares, in dark grey, house the initials “n” and “d”.
Typography: Montserrat Alternates, Extralight weight, lower case letters
This was a fun project! I hope to build more confidence to be able to post my other projects that are yet to see the light of day.